Humber/Ontario Real Estate Course 3 Exam Practice

What is the purpose of a pre-listing presentation in real estate?

1. The pre-listing presentation effectively replaces the need for a listing agreement

2. The pre-listing presentation aims to market the salesperson's image rather than the property

3. The pre-listing presentation helps explain how the brokerage will market the property

4. The pre-listing presentation is not effective when presented digitally

5. Visual aids such as market trend charts or video testimonials do little to enhance the presentation

6. The pre-listing presentation must include an assessment of the property’s potential value

The correct answer is: The pre-listing presentation helps explain how the brokerage will market the property

The purpose of a pre-listing presentation in real estate is to provide homeowners with a clear understanding of how the brokerage will market their property. This presentation serves as a critical tool for real estate professionals to outline their marketing strategies, demonstrate their expertise, and convey how they intend to position the property in the market to attract potential buyers. By effectively detailing the marketing plan, the realtor can build trust and confidence with the sellers, which is essential for a successful partnership in the home-selling process. The focus is not just on the property itself but rather how the entire marketing process will be executed to enhance visibility and appeal. Having a well-structured presentation that articulates the marketing approach can significantly aid in achieving a successful sale for the homeowner.